Financial analysis as a determining factor in the viability of business projects

Abstract

Financial analysis is a fundamental element for assessing the viability of business projects, particularly in entrepreneurship and microenterprises operating in economic contexts characterized by high uncertainty and structural constraints. The aim of this article is to analyze the role of financial analysis as a determining factor in the viability of business projects developed in entrepreneurship and productive units. The study was conducted using a qualitative approach with a descriptive and analytical design, based on a documentary review of scientific literature related to financial planning, the use of financial indicators, access to financing, financial management, and financial education. The results show that the systematic application of financial analysis improves economic decision-making, reduces financial risk, and strengthens business sustainability. It is concluded that financial analysis should not be understood solely as a technical tool, but as an essential strategic component for the viability and continuity of business projects in Latin American contexts.